Shhh… engineers working really hard ( you don’t want to wake them up …. Do you ???? )
How do you make the India’s most popular cloud-based Advertise management service even better?
Simple. You start from scratch… you go to more than 350+ advertisement agencies and talk to them and then using their feedback, give them exactly what they really want, to solve their operational problems-faster and easier than ever before. How do you keep Marketing quiet when this is being built? Well… that’s harder.
Amazon wasn’t built in a day, neither was the second product of YMApps. While we didn’t change our focus on the customers, the second product of YMApps really is all-new and this unconditional release took time to get it right. Our engineering-led company was cranking away and working hard, but in Marketing we are trying to keep it quiet, or tried really hard to.
In the world of legacy enterprise software sales, this time of “extended pregnancy” would be filled with road-maps selling you on the vision, passed by sending suit-wearing sales teams to key accounts and closing deals based on promises. The General Availability (GA) launch would be of an not-quite fully baked product that would still take months, people and services to get the first customers live. So yesterday…
Our audience, cloud-centric agencies, those primarily doing business in India are more demanding. Their problems need solutions, now, not promises. Roll out and on ramp time can be hours if not minutes. Yesterday’s proof of concept, is now See-Try-Buy that takes life in get-my-hands-on-it-now trial. Our customers need a service they can rely on from day one, to answer the front line challenges of the business and then scale efficiently with them.
It’s impossible to really keep a secret nowadays (iPhone 6 leaks anyone?) and we weren’t totally quiet. Leading up to the launch we are going to host VIP previews at events and gathered user experience feedback to continually optimize the product. We are working with dozens of customers in multiple versions of our BETA, and inviting hundreds of users to signed up for first access to the new product… but it was really hard to keep all the details quiet.